Take note: Customer loyalty goes beyondaccumulation of points


Customers shop at Carrefour Supermarket in Mombasa.

Photo credit: Kevin Odit | Nation Media Group

 Recently, I received a message from my bank that my points were about to expire. So that it does not happen, the lender recommended that I transact more. Is my bank even aware that I have no idea how its points allocation system works? What am I supposed to do with the points earned from the bank transactions?


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