Research helps to separate hearsay from the facts

Covid-19 vaccine research

Medical laboratory scientist, Anielia Sobel, tests serology samples from the Novavax phase 3 Covid-19 clinical vaccine trial at the UW Medicine Retrovirology Research Lab at Harborview Medical Center on February 12, 2021 in Seattle, Washington.

Photo credit: Karen Ducey| AFP

What you need to know:

  • Research involves collection, analysis and interpretation of data using scientific methods.
  • Many in business rely overly on experiences and hearsay.

We have all participated in research on several occasions both knowingly or unknowingly. This is a crucial part in academia, within governments, in industry and in our daily lives. When the government conducts a census, it is research.

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