Measuring business performance crucial to managing growth


Securities trader at Nairobi Securities Exchange trading floor at the Exchange Building in Nairobi on August 26, 2020.

Photo credit: File | Nation Media Group

Some businesses know exactly how they performed in 2020, in January and February of this year and year-to-date. Unfortunately, many others are possibly not quite sure of their last year or year-to-date performance. Some do not even know whether their revenues are adequate to cover their expenses.


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