How technology has shaped evolution of careers over time

Digital marketing

Digital marketing, social media management, and user experience, have also created new career paths.

Photo credit: File | Nation Media Group

A few weeks ago, I reflected on my two-decade career journey. It made me ponder not only the past but also the present and the future of work. The world of work continues to evolve.

Some career paths have become obsolete and new ones have been born. When those transitioning into college education make career choices, they seem spoilt for choice. Making a choice also seems not to end with college entry. Many are shifting into new careers later in life.

There are even those who find new career paths in retirement. I once met a 65-year-old Japanese woman who was learning to code. When it comes to deciding on a career path, there are no age restrictions.

Long ago being a switchboard operator was a coveted white-collar job. It was probably because it was a significant role. An operator transferred all incoming and outgoing phone calls. In most of the businesses where I worked, I recall the switchboard operators having to balance between calls.

They consistently gave priority to those from the most senior members of staff. I am curious as to how salespeople managed to make telephone contact with their customers back then. I doubt the switchboard operator considered their calls that important.

Switchboard operator

Nowadays, only a few businesses require the services of a switchboard operator. Call centres and mobile phones have taken over the duties they once filled. Similarly, copy typist and secretary jobs have been gradually disappearing. Taking notes in shorthand is now outdated.

I am familiar with chief executives who type their letters. Personal and virtual assistants who are computer proficient have taken over work traditionally performed by persons in such positions. Many administrative functions have been centralised, and certain tasks outsourced. Secretaries to some powerful executives have had to take on new responsibilities as administrative assistants to multiple managers.

Many technological disruptions have occurred in the last two decades. Computers, the internet, and cell phones have all been at the centre of these disruptions. The majority of the new career options we see today resulted from these disruptions. Many traditional careers have also been enriched.

Jobs that did not exist two decades ago abound in today's marketplace. Sales, traditional marketing, and accounting were the most sought-after positions when I first entered the workforce. The country was in the early phases of the information revolution at the time. The majority of data processing was still done manually.

Banking systems

By integrating their banking systems, financiers were among the first businesses to embrace information technology. Today, career opportunities in information technology are expanding at a fast pace. Other allied fields, such as digital marketing, social media management, and user experience, have also created new career paths.

There appears to be a shift towards narrowing down of career paths that were once broad. Recruiters, employee relations, and learning and development professionals, for example, are all branches of human resources as a career path.

In the past, most people focused on a particular occupation over their career life. Today, individuals are taking up multiple roles and shifting their careers paths over time. Short-term contracts are becoming a viable choice for those who are not employed full-time. The ongoing evolution of careers is likely to result in workplaces that bear little or no resemblance to the past.

Dr Lucy Kiruthu is a Management Consultant and Trainer. Connect via Twitter @KiruthuLucy