CEOs bet on cost-cutting, diversity to drive growth

The Central Bank of Kenya headquarters in Nairobi. 

Photo credit: File | Nation Media Group

What you need to know:

  • Study by CBK found that business executives intend to undertake cost management to curb threats to expansion.
  • Survey also established that CEOs plan to diversify, grow their businesses sustainably and invest in talent development.

A majority of company chief executives in Kenya will prioritise cost-cutting and diversification over the next 12 months amid threats of high cost of doing business and political noise ahead of the August 2022 General Elections, a survey says

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