Supply hitches curb appetites of global food giants

A KFC outlet on Limuru Road, Nairobi. A number of global food giants are yearning to set up business in Kenya but are held back by the inability of Kenyan farmers to satisfy stringent supply demands. PHOTO | FILE |

What you need to know:

  • Rise in cash-rich consumers, real estate and infrastructure projects key attractions
  • Product traceability, quality and quantity the main challenges facing food giants seeking to set up Kenyan franchises
  • McDonalds has declared interest in establishing outlets, but it has not given a date.

The inability of Kenyan farmers to meet stringent demands set by international companies looking to set up food business in the country is preventing them from opening more restaurants.

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