Kenya’s retail spending hits Sh1.8 trillion, says P&G report

What you need to know:

  • The rapid expansion of the retail sector is driven by several shopping dynamics including a tendency by Kenyan consumers to shop for goods in bulk.
  • The availability of quality brands and better prices for bulk purchases are said to have contributed to the expansion.
  • The study says that over half of Kenyan urbanites now shop in supermarkets regularly.

Kenya’s retail spending hit Sh1.8 trillion in 2016 as the sector expanded by 13 per cent, a new survey by Procter & Gamble (P&G) shows.

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