Eveready finally shuts down due to heavy assault from cheap batteries

What you need to know:

  • It will now import batteries from its affiliate in Egypt to sell locally.
  • The closure is part of a five-year strategic plan meant to see the firm change its business model from manufacturing to a more commercial-oriented outfit that will still ride on the Eveready brand.
  • Mr Mutua said the plan to import batteries from Energizer Egypt would cut costs of running the Nakuru factory and boost the firm’s competitiveness in terms of pricing.
  • Its 20-acre plot will be used for a real estate development projected to be implemented by its subsidiary Flamingo (K) Limited.

Battery maker Eveready East Africa has closed down its dry cell plant in Nakuru after grappling with unrelenting competition from low-cost imports.

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