Kenya's leading betting firm Odibets has relaunched its initiative “Odimtaani” that had earlier this year seen several teams participating in the county leagues get kitted with football jerseys.
Towards the end of 2019, Odibets signed a multi-million sponsorship deal with Football Kenya Federation (FKF) to help develop grassroots football.
According to Odibet’s country marketing manager Aggrey Sayi, Odimtaani initiative intends to hand over more than 35,000 kits as it seeks to promote local talent across the country.
Addressing the press, Mr Sayi said that the plan is to benefit the entire community by empowering local teams to enable them perform better on the pitch.
“Clubs at the grassroots have been struggling to get proper equipment and kits. This is a timely boost and I am confident it will go a long way in actualising the dreams of young talented players in the country,” said Aggrey Sayi.
The Odimtaani team had earlier this week touched base in Busia and Kakamega counties. This is after the team toured Migori, Siaya, and Homa Bay counties last week.
County League clubs around the country will also be entitled to at least six balls and kits and other in-kind provisions from Odibets. The kit sponsorship is among the biggest initiatives in Kenya and could see the company further penetrate into the local betting industry.