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How TikTok Creators in Kenya elevated their creativity and drove impact in 2024

By Millicent Mwololo

TikTok has become a cultural powerhouse, reshaping the creative, social, and economic scene while inspiring storytelling, entrepreneurship, and community-building across regions. From empowering underrepresented voices to launching small businesses into global success stories, TikTok has given creatives a stage to celebrate their unique stories, talents, and traditions.

"This year, TikTok redefined how we connect, create, and discover through video," shared Boniswa Sidwaba, Head of Content Operations for Sub-Saharan Africa. She continued: "From entrepreneurs growing global brands to creators driving cultural movements, TikTok has become a hub for creativity, economic opportunity, and social impact. We’re proud to celebrate our Kenyan and East African communities, who’ve entertained, inspired, and united us. As always, we remain committed to fostering a positive and inclusive space where everyone’s voice can shine."

Breaking barriers and amplifying voices

TikTok’s year-end report, #YearOnTikTok (YOTT) 2024, highlighted the trends, creators, and moments that shaped Kenya and the world, leaving a lasting impact both online and offline.

As we begin a new year, we would like to reflect on some of the creators who made real life impact through TikTok. Kenyan creators harnessed TikTok’s power to drive real-world change. Here are a few inspiring game-changers:

Dennis Ombachi (@theroamingchef): This former rugby star turned chef captured hearts with his culinary masterpieces and honest conversations about mental health. As part of TikTok’s Global Change Makers Programme, he partnered with child-focused organisation Mtoto News, to amplify the voices of African youth.

Hezron Asewe (@godwinthenewsman): By blending humour and education, Hezron has transformed his TikTok into a virtual classroom, teaching audiences about Kenya’s rich traditions and language.

Dr Ann Mwongela (@mindclaritycentre): A mental health advocate who provides followers with practical tips to navigate life’s challenges, creating a safe space for open discussions on wellness.

Priscilla Wanjiru Karanja (@tr.cillah): Kenya’s favourite #TeachersOnTikTok educator turned maths lessons into viral moments by incorporating music, dance, and interactive fun for her students.

Roy Kanyi (@roy.kanyi): A tech influencer simplifying the digital world for everyday users, Roy’s gadget reviews and tech tips have empowered Kenyans to make smarter tech decisions.

Boosting businesses and entrepreneurs

For Kenyan entrepreneurs, TikTok was the ultimate launch pad in 2024. Here’s how businesses turned creativity into currency:

Shiquo HiiStyles (@shiquo4): Revolutionising e-commerce in Kenya, Shiquo used TikTok to connect with customers, making affordable, quality products accessible nationwide.

Cherie Kihato (@cheriekihato): A thriving entrepreneur who grew her business beyond East Africa, Cherie also mentors others to succeed on TikTok.

Amos Ngahu (@moneygossip): Known for breaking down personal finance into digestible content, Amos helped Kenyans take charge of their money matters.

Dreadlocks Nairobi (@dreadlocksnairobikenya): Mwangi Muthoni’s hairstyling brand became a viral phenomenon, proving the power of TikTok in growing a niche business into a movement.

Ann Muhia (@anne_muhia): Known as “The Unprepared Entrepreneur,” Ann’s raw and relatable content inspired a community of budding entrepreneurs.

Erastus Ayieko Otieno (@flaqoraz): Through comedic sketches and viral videos, Erastus turned laughter into lucrative brand partnerships.

Shaping trends and movements

Kenyan creators dominated TikTok with content that celebrated culture, sparked conversations, and drove global trends:

Ayuni Nyapolo (@mama_jabidii): Her song, “Miel Matin”, inspired a viral challenge that bridged generations, reconnecting Kenyans with traditional music.

Owino Suzan (@suehowino): By showcasing Kenyan cuisine, Suzan brought authentic dishes to the forefront of global #FoodTok.

Kantel Mdagliz and Manna Zoggo (@wadaglizke): This rap duo’s anthem “Anguka Nayo” became a rallying cry during Kenyan protests, blending activism with artistry.

Rajvir Soin (@adventuresingh): Showcasing Kenya’s breath-taking travel destinations, Rajvir took his followers on stunning virtual journeys.

Connie Nganga (@.boina): As a food influencer, Connie highlighted Nairobi’s hidden culinary gems, helping locals and visitors explore the city’s vibrant food scene.

Season of sports

TikTok reimagined the fan experience in 2024, allowing sports lovers to connect in new and exciting ways. With a staggering 350 per cent increase in #SportsOnTikTok posts, here are the standout creators who captured the spirit of sports:

Fanuel John Masamaki (@zerobrainer0): A Tanzanian creator delivered hilarious football content, uniting fans with his humour.

James Ndege (@boxtoboxregista): James kept football fans in the loop with match highlights and commentary, building a loyal community of sports enthusiasts.

Looking ahead: What’s next?

In 2024, TikTok went beyond trends to drive transformation – empowering small businesses, amplifying change-makers, and sparking cultural movements. As we kickstart - 2025  the East African TikTok community is poised for even greater creativity, inspiration, and impact. 

#YOTT 2024 data is based on in-app and third-party research conducted from January to November 2024.