Thinking of starting a business? Here’s what you shouldn’t do

Business ideas
Photo credit: Pool | Nation Media Group

What you need to know:

  • Business is a tough ask. No one should go into it lightly.
  • My aim is not to discourage you; it is to stop you from joining the majority of entrants who fold quickly.

Many people on this planet dream of starting their own businesses, and some of them bring those dreams to me. My key first question is usually: “Which business are you thinking of?”


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