Reader’s guide on how to spot bias in the news of the presidential race

Newspaper reader

A reader going through Daily Nation Tuesday November 23, 2021 publication. 

Photo credit: Jeff Angote | Nation Media Group

What you need to know:

  • Bias is simply when a news report is slanted to make one side seem more important than it really is.
  • Knowing how to identify bias puts you in charge of what you read and how to interpret it.

Tuesday’s Daily Nation front-page, equal-size, side-by-side pictures of William Ruto and Raila Odinga are a perfect example of what in journalism we call equivalency. However, it is a false equivalency. The pictures have little or nothing to do with the story headline, “Inside Raila and Ruto plot to block defectors”, that they are supposed to illustrate. 


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