Tourism resilience award is testimony to steadfast leadership

Wildebeest migration at Maasai Mara. Key economic drivers like tourism and horticulture ground to a halt.

Photo credit: George Sayagie | Nation Media Group

What you need to know:

  • Happening at the height of a pandemic, the award recognised the resilience of Kenyans.

Recently, Kenya was awarded the Tourism Resilience Seal. It becomes among the first countries to receive by the global Rebuilding Travel.

Rebuilding Travel umbrella is a global pro-tourism industry group comprising tourism boards, ministers, professional associations, industry stakeholders and researchers.

Happening at the height of a pandemic, the award recognised the resilience of Kenyans.

Two months earlier, Kenya received the World Travel and Tourism Council stamp of approval for adopting the global health and hygiene standardised protocols dubbed ‘Safe Travels’ in the wake of Covid-19 pandemic.

Coronavirus is rapidly changing our world. Tourism is one of the most affected industries by the pandemic. Many people have lost their jobs and businesses in the industry.  

Rebuilding Travels is an important industry organisation which deals with rebuilding tourism industries after disasters and global events.

It is a non-political pro-tourism industry group made up of members of tourism boards, ministers of tourism, professional associations, industry stakeholders, researchers and academicians.

The organisation said Kenya had created a safe environment for reopening and resumption of business in the tourism sector.

This has been achieved through strategic planning and understanding the challenges that lie ahead to save Kenya’s tourism industry. 

This is the result of a robust strategic planning ahead and implementing clear and coherent actions for the good of the people. Kenya needs this type of strategic thinking and getting ahead of the pack, because beyond the

Coronavirus pandemic, we still face monumental challenges, especially if we are to become a middle-income nation in the years ahead.

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