Only a ‘Durkik’ can see energy plan sail home

Solar power panels

Solar power panels. A Sh700,000 solar system is institution-grade solar and ranges from 3.5-4 kWh.

Photo credit: File | Nation Media Group

Business, more specifically marketing communication, have borrowed heavily from the military. Terms such as “guerrilla”, “tactics”, “strategy”, “objective”, “key result areas”, “mission”, “campaigns” are a firm realisation that brands are at war for the main price — ‘Share of mind’ and ‘Share of pocket’ of consumers.


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